The other day I had a meeting with a potential client to discuss her personal brand photoshoot.
In her first email she confessed; she never had professional headshots done before. I looked up her website and couldn’t find any photos of her, not even on her about me page, which is a no-no for me as a personal brand photographer.
We started talking about personal brand photography because she mentioned some interest in it in her email but wasn’t sure where she would use the images.
I believe a well-planned personal brand photoshoot can save you time, money and stress in the long term. It also helps you to stand out from the crowd online. I see many small businesses using stock photographs, which is fine from time to time, but a lot of them look so similar. As a small business you need to communicate to your audience and make sure to show what kind of person you are. With personal brand photographs you will catch the attention of your ideal client and build trust every step of the way on all platforms.
Here are some ideas on how you can use your personal brand images:
- Social Media
Instagram posts and stories, Facebook posts, header and ads
The most common way to use your personal brand photographs is in social media posts and stories. Personal posts, showing the face behind the business, garner more engagement on social media. Having a selection of professionally taken images can also save you an enormous amount of time.
- Brochures and Flyers
- Profile
- Newsletters
To ensure that your email newsletters are communicating effectively with your clients, it’s important to include an alluring headline & visually stimulating images that will grab the readers attention.
- Linked In
The two examples below are clients that wanted professional-looking LinkedIn profiles.
- Business Cards
- Presentations
- Product Listings
- Website
- Welcome Packs
Welcome packs are a lovely way to communicate with your new clients; by including strong visuals in your welcome pack you are sure to impress new clients and make them glad they chose you over the competition.
- Blog Posts
“A picture is worth a thousand words.” I am sure everyone knows this saying and it’s true; it doesn’t matter how well written your blog posts are, without interesting images to support your content, most readers will lose interest and click away.
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Pinterest
- Store Display
- Email Signature
Make your email signature personal and recognisable.
- Publication and Press Release :
Press usually works under a tight time frame. It is such a stress relief to have your images already done and sitting in your image library. They also receive a numerous amount of press releases so it is important that you stand out from the crowd.
- Contracts
- Thank You Cards and Postcards
Small touches like sending out personalised thank you cards can make a world of difference, and can increase the chance of return business.
A personal brand photo session gives you a great opportunity to communicate your brand story and who you really are.
My brand photography questionnaire helps me to understand you and your brand. We will dive deep into your story so I can create a variety of excellent images that can save you time, help elevate your online presence and grow your business.