Can Personal Brand Photography help grow your Business?

Marketing

Head shots and personal branding photos are more important than ever before for promoting your business image in the current market. Whether it’s your LinkedIn, business page or social media site – good photography delivers a visual personality to your brand. More increasingly clients and customers alike are seeking more than just delivery of a service but also want to buy into the person and character of a brand. Having high quality photos allows you to demonstrate your brand values and promote the people behind your business as well as your objectives. Showing up regularly as a real person helps your potential clients to know, like and trust you as the expert in your field.

Before booking a photographer make sure you have a content strategy in place. Having beautifully currated images are awesome but they won’t help you grow your business if you don’t know how to use them.

A few questions to think about when creating a content strategy:

Who is my ideal client?
What do I want to share with my audience?
What does my audience want to see more of me?
What would I love doing more off?
How and how often do I want to share my content?

Headshots

Having excellent headshots allows your clients to put a face and a name to your business. The truth is that every business can benefit greatly from professional headshots as it allows people to feel that they can put their trust in your business. In this day and age having great headshots allows you to be set aside as a human facing business and positively influence what your clients think about you and your brand.

A picture is worth a thousand words

It is very important for me as a photographer to tell a story with my pictures and to capture your real character and authenticity. I use natural light and meet my clients on location, at your favourite cafe, your home, your office or a place that makes you feel confident and portrays your business well. My aim is to create images which will allow you to create personal and emotional connections between you and your clients.

Be in touch

If you are a small business and would like to know more about me and my approach to capturing natural, presentable and relaxed head shots please drop me and email with a little bit about yourself and your business. I would love to hear from you, meet you and discuss how we can work together to capture the perfect catalogue of images which you can use again and again to increase your businesses’ performance.

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