My clients are killing their Personal Brand Photoshoot and this super woman is no exception. Let me introduce her for you.
Caleigh is the creative genius behind Koala Marketing, a marketing agency who encourages their clients to ethical and eco friendly solutions and she is also the host of Creative Genius (NOT) podcast which I had the pleasure to be interviewed for.
In our discovery call I asked Caleigh what do you think your audience wish they could see and hear more from you? Her answer was pretty clear: “I think they want to see more of ‘ME’, my personality, my face, who’s behind the brand.”
It is so easy to hide behind stock images and Caleigh was an expert in it though she is a talent in personlaising them to her own needs. Making use of stock images is definitely a good and affordable solution but don’t forget “people buy people” and the only way you set yourself apart from the crowd and set trust from the beginning of your clients journey is by showing up regularly.
In Caleigh’s Personal Brand session we highlighted not only her as a business woman and podcast host but also included her personal life.
So remember stock images are a great solution if you personalise them (see Koala Marketing Instagram) and mix them up with Personal Brand Photographs of yourself. Your prospective clients might follow you for a while as they want to get to know you and see if you are the right person for them before they even decide to invest in you.
Just send me a message to book a FREE Discovery Call to discuss and brainstorm some ideas for your Persoanl Brand Photoshoot.
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